“1 child dies every 5 minutes as a result of violence.
That’s 1 too many.”
Before YGAP started talking about it, most Australians had no idea that one in five children around the world are affected by violence before they turn 18. For the YGAP Polished Man campaign, we decided to bring new context to a horrifying statistic.
Through creating a children’s animation for adults - and telling the true story of Thea - we shone a light on the fact that for one in five children around the world there is no innocence, no safe place to sleep at night, and nothing much to look forward to.