“When it Comes to Comedy, You Get What You Pay For. Except on Tuesdays.”

ahm The Punch Line

Branded / Social

The Punch Line, a 24-hour joke hotline that, for a small fee, delivers ‘a laugh a minute’ to people in desperate need of a joke. Unfortunately, since ahm began sponsoring ‘Tight Arse Tuesdays’ at the Melbourne International Comedy Festival, ‘The Punch Line’ has become somewhat redundant, and Darren (David Quirk) is their last remaining employee.

We follow Daren through the final days of his career, over a four-part series culminating in a Facebook Live event, to embed ahm’s simple, low cost message: When it Comes to Comedy, You Get What You Pay For. Except on Tuesdays.

Collaborators

Director - Julian Lucas

Creative Director - Jack White

Producer - Nicholas Cox

Director of Photography - Samuel Broeren

Facebook Live Stream Operator - Ryan Blair

Production Designer - Sophie Hayward

Editor - Chris Axiaq

What we did

Concept

Scriptwriting

Production

Set Design & Build

Edit

Colour Grade

Sound Design