“Road Safety and Footy…
Footy and Road Safety.”
For young drivers who’ve never been in an accident, it’s pretty easy to assume that you’re a good driver. And without ever understanding the devastating impact that a full force collision has on your body, you’re more likely to be careless on the road.
So we launched the TAC Safe Series with SDWM: 10 short social videos that put the force of an accident into a context that young people can understand on the football field.
Working with creative agency SDWM, we launched the TAC Safe Series. A TVC and online campaign that put the force of an accident into a context that young people can understand on the football field. In a single night shoot our purpose built team produced 4 x 30” TVCs and 10 x Online Videos.
Director – Jack White & Julian Lucas
Producer – Nicholas Cox
DOP – Max Walter
Phantom Operator – Rebeka Arnott
Gaffer – Daniel Carr
Sound Operator – Ben Bomitali
Production Designer – Anna Russell
Make-up – Lizzie Sharp
Creative - SDWM
Music & Sound Design