“Road Safety and Footy…
Footy and Road Safety.”

TAC Safe Series

Branded / TVC

For young drivers who’ve never been in an accident, it’s pretty easy to assume that you’re a good driver. And without ever understanding the devastating impact that a full force collision has on your body, you’re more likely to be careless on the road.
So we launched the TAC Safe Series with SDWM: 10 short social videos that put the force of an accident into a context that young people can understand on the football field.

Working with creative agency SDWM, we launched the TAC Safe Series. A TVC and online campaign that put the force of an accident into a context that young people can understand on the football field. In a single night shoot our purpose built team produced 4 x 30” TVCs and 10 x Online Videos.