When life gives you lemons, create a fertiliser brand inspired by 2020, call it Pure Sh*t. A Gen C original product and production, Pure Sh*t is exactly that. 100% organic cow manure bagged up and ready to go. It’s the world’s first bag of poo for charity and a lockdown labour of love. Concept, product development & design, creative, production — because something good has to come of 2020. Surely.