Swisse Men’s Health Week

Branded / Social

5am in the middle of winter in Melbourne, the temperature outside a balmy 6 degrees. Yet Keith – one of the longest standing members of the famed Brighton Icebergers – is out of bed to swim laps of the Brighton Baths in near freezing water, like he’s done every morning for the last 45 years.

During men’s health week, Swisse wanted to find a way to connect with the real heroes of Australian sport - the everyday people who get out there every morning in the freezing cold, to do something quite remarkable: keep trying.

collaborators

Director - Jack White

Producer - Nicholas Cox

DOP - Jarred Osborn

Second Camera - Hayden Somerville

What We Did

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Music & Sound Design