How to drive awareness that Movember is here not only in November, but all year round? Mount a one-day virtual festival in celebration of Aussie mateship.

We devised a live-to-social 13hr stream to beam fresh comedy, music and fitness to the feeds and loungerooms of lads everywhere. In the midst of a global pandemic, MAYEIGHT was a unique challenge that drove an innovative response.

Significant amount of donated media
website traffic up 7,000%
33,000 viewers
7 million+ reach

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