It's Time For a Laugh

MICF It's Time For a Laugh


With the big comeback of the festival in 2021, Melbourne International Comedy Festival asked us to create a campaign that would move and shake audiences to the ticket booth.

We developed 'It's Time For a Laugh' because frankly, hasn't 2020 been a bit grim? Harnessing MICF's greatest asset, comedians, to interrupt regular broadcasting with one message, we delivered this punchy launch TVC in under a week. Pow.

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