“The true test of any product? Turning your biggest critics into fans.”

Tesla Drive To Believe

Branded / Social

There’s no shortage of praise for Tesla. It’s the technology we love to love. But we wanted the public to see the product beyond the hype. Because we believe the true test of any product is whether or not it can turn its greatest critics into fans.

In a three part video series we found Australia’s biggest Tesla critics and followed them on a week long test drive. We believe that the product speaks for itself. Over the journey, we watched three car enthusiasts fall in love with the power, speed, and ingenuity of the world’s most revered electric car.

Collaborators

Creative Director - Jack White

Producer/ Director - Nicholas Cox

DOP - Jarred Osborn

AC/ Drone/ Audio - Lachie Argie

Editor - Chris Axiaq

What We Did

Casting

Location scouting

Creative Direction

Production

Edit

Colour Grade

Music & Sound Design