“We set out to show that not all tights are created equal.”

2XU Do your tights do this?

Branded / Social

2XU has grown to become the world’s most technical sportswear company, and their sports tights are made with the most advanced compression technology in the market.

But how does advanced compression technology translate to real-life fitness benefits for a regular, non-athlete?

Through one brand film and a strong suite of supporting content pushed globally, we showed that better science means a better workout, and drove home the campaign message: Not All Tights are Created Equal.

What We Did

Concept

Scriptwriting

Locations

Casting

Production

Edit

Music Score & Sound Design

Collaborators

Creative Director - Jack White

Executive Producer - Nicholas Cox

Director - Julian Lucas

DOP - Liam Gilmour

Producer/1st AD - Jordan Pert

1st Assistant Camera - Cam Stewart

2nd Assistant Camera - Zac Fuller

Makeup - Lizzie Sharp