“We set out to show that not all tights are created equal.”
2XU has grown to become the world’s most technical sportswear company, and their sports tights are made with the most advanced compression technology in the market.
But how does advanced compression technology translate to real-life fitness benefits for a regular, non-athlete?
Through one brand film and a strong suite of supporting content pushed globally, we showed that better science means a better workout, and drove home the campaign message: Not All Tights are Created Equal.
Music Score & Sound Design
Creative Director - Jack White
Executive Producer - Nicholas Cox
Director - Julian Lucas
DOP - Liam Gilmour
Producer/1st AD - Jordan Pert
1st Assistant Camera - Cam Stewart
2nd Assistant Camera - Zac Fuller
Makeup - Lizzie Sharp