“That’s how you cricket”
We worked with one of the world’s most mercurial cricketers, West Indian star Dwayne Bravo, to redefine the classic cricket masterclass. But it wasn’t just the concept that took a left turn - we wanted to get more out of a single shoot for our clients.
We produced 10 ads in a single day shoot, which were distributed across TV and digital platforms over the space of several months. Produced in collaboration with creative agency CHE Proximity.