“You needn't be anyone else. Just you.”
Lope launched in Melbourne to bring gloriously bold prints - the kind usually reserved for high fashion textile brands - to everyday people. Fabulous bold colours and prints, outrageous affordability. That’s the promise. And because Lope is the most accessible and people friendly textile brand that has ever come out of Melbourne, we launched the brand with a campaign to celebrate the brand that celebrates you, whoever you are.
And because it’s a brand for everyone Lope turns its nose up at people who turn up their noses. Lope simply wants to envelop you in glorious bold prints, for the glorious bold you. You needn’t be anyone else. Just be you.