First Time Mo Bro

Movember First Time Mo Bro

Passion / Branded

When Movember comes around every year the whole of Australia comes together to consider men’s health. This year Movember wanted to find a way to challenge male stereotypes - the ones that make men bullish about their own health and wellbeing.

Instead of challenging men to address their health concerns, we focused on the incredible story of Jeremy Wiggins, a transgender man participating in Movember for the very first time. The film recontextualised what it means to be a male, and in the process, knocked down the age-old stereotypes.