Think it.
Make it.

It’s really that simple. We’re a new kind of agency, free of resource draining bureaucracy. Together, we dream up stories and experiences that will change the way your audience thinks, feels and acts. Then we call on our talented network of original creators to make it happen.


  • Campaign MGMT.
  • Content strategy
  • Channel planning
  • Creative Direction
  • Copywriting
  • Art Direction
  • Design
  • Script writing
  • Production MGMT.
  • Animation
  • Editing
  • Filming
  • Photography
  • Content Mgmt. (TCR)

Our core team guides the creative process and assembles the perfect team for every project.

Jack White Chief Creative Officer | Co-founder

Nicholas Cox Operations Director | Co-founder

Britt Lippett Client Director

Steph Caldwell Account Director

Steph Leddin Senior Integrated Producer

Alex Crampton Designer & Art Director

Tom Mannion Editor

Isabella Susnica Account Coordinator

Hoang Nguyen CTO

Jen Chinn Strategy Director

Jarrod Lowe Project Creative Director

Steven RG CFO

Jack White
Nicholas Cox
Britt Lippett
Steph Caldwell
Steph Leddin
Alex Crampton
Tom Mannion
Isabella Susnica
Hoang Nguyen
Jen Chinn
Jarrod Lowe
Steven RG

The Cutting Room.
Making your content
work harder & go further.

Gen C’s very own digital platform ‘The Cutting Room’ gives you the keys to your best campaign footage, so you can slice it, dice it and have fresh content for years to come.

Get in touch to find out more.