Think it.
Make it.

It’s really that simple. We’re a new kind of agency, free of resource draining bureaucracy. Together, we dream up stories and experiences that will change the way your audience thinks, feels and acts. Then we call on our talented network of original creators to make it happen.


  • Campaign MGMT.
  • Content strategy
  • Channel planning
  • Creative Direction
  • Copywriting
  • Art Direction
  • Design
  • Script writing
  • Production MGMT.
  • Animation
  • Editing
  • Filming
  • Photography
  • Content Mgmt. (TCR)

Our core team guides the creative process and assembles the perfect team for every project.

Jack White Managing Director | Co-founder

Nicholas Cox Executive Producer | Co-founder

Britt Lippett Client Director

Alexandra George Producer

Danny Robertson Head Of Post-Production

Alex Crampton Designer & Art Director

Jarrod Lowe Project Creative Director

Subha Naidu Chief Technical Officer (The Cutting Room)

Nirmala Shome Digital Producer (The Cutting Room)

Jack White
Nicholas Cox
Britt Lippett
Alexandra George
Danny Robertson
Alex Crampton
Jarrod Lowe
Subha Naidu
Nirmala Shome

The Cutting Room.
Making your content
work harder & go further.

Gen C’s very own digital platform ‘The Cutting Room’ gives you the keys to your best campaign footage, so you can slice it, dice it and have fresh content for years to come.

Get in touch to find out more.